The School of Mass Communication

The duration of study at this School is four years.  The School of Mass Communication is divided into two academic divisions: The Arabic Division uses Arab language, and the English Division uses English language.  The student’s specialization starts with the third academic year in both Divisions.

The Mass Communication as a term is defined by the academic study of multiple means of which individuals and enterprises use to communicate the immediate information with a broad sector of human beings via what is known by means of media such as radio, television, newspapers, magazines, movies and lately internet.  The United States, in the last years, has increased the level of this sector to become a self-contained School that combines, in addition to the study of journalism and media, the study of public relations and advertising.  This, in turn, includes the necessity to work on the media foundations and their methods of operating, such as analyzing the information, the media influences whether the purpose is convincing or manipulating the public opinion.

The School of Mass Communication awards a bachelor of sciences degree, master and doctorate degrees and is concerned to make collaboration of joint and/or dual program degrees with the top ranked universities worldwide, as well as with the international research institutes.

The Objectives

The School of Mass Communication at CUC aims at preparing a graduate able to linking his knowledge with modern technologies in the scope of Mass Communication science and practice.  The School main objective depends on how to deal with several facts related to media, public relation and advertising issues based on the latest communication trends derived from research activities.

The Departments of the School of Mass Communication at CUC are mentioned as follows:

  • The Department of Journalism
This Department defines journalism as the science that aims at collecting, analyzing, investigating and presenting news pertaining to the current facts & directives, as well as events and people.  The persons working in this field are called journalists.  By the early years of the twentieth century, most of the journalists became degree holders in their specialization and since year 1990 so far, the internet network has added a new form of electronic journalism.

  • The Department of Broadcasting & Television
This Department defines broadcasting as the distribution of frequencies within video and audio appliances, in the form of programs conveyed to huge groups of recipients, whether they are listening or watching.  While these groups are mostly from the public or part of them, the internet is deemed to be a main tool in transmitting articles or music to these groups around the world compared to the traditional radio, in a certain place, that may seem to be very limited on the scale of expansion.  The audio and video broadcasting together form a large part of the media and are responsible for the delivery of informatics and programs to a wide range of businesses in several fields in society.

  • The Department of Public Relations and Advertising
This Department defines the public relations as the art and science of managing the various communications among institutions and clients, in order to create a sort of interaction whether on the level of individuals or communities, as well as for the purpose of maintaining the good image and mission among each other, for example:
  • Companies use the public relations method in the field of marketing, in order to deliver the necessary information about the product and the service rendered to their customers and that in attempt to support and propagate their sales.
  • Companies use the public relations method to attain legislators and politicians attention, on order to obtain non due tax advantages throughout portraying themselves as providers of service and boosters of development in societies, such as being keen to find opportunities for some unemployed cases.
  • Non-profit organizations such as schools, universities, hospitals and NGOs use the public relations method to support some advertising programs, charitable donations or recruitment tasks, in order to increase their domination as leaders in their field of specialty.
  • Politicians use the public relations and publicity methods for electoral voting and donation purposes within the programs of election.